Cookie Policy
Last updated: May 5, 2026
This Cookie Policy explains how Plutus Labs, Inc. ("Plutus", "we", "us", or "our") uses cookies and similar tracking technologies when you visit plutus.gg and any sub-pages (collectively, the "Site"). It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work efficiently, remember your preferences, and provide analytics information to site owners. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (stored on your device for a set period).
In addition to cookies, we may use other similar technologies such as local storage, pixels, and web beacons. For simplicity, we refer to all of these as "cookies" in this policy.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential / Strictly Necessary — Required for the Site to function (e.g., authentication sessions, security tokens). These cannot be disabled without breaking core functionality.
- Analytics — Help us understand how visitors interact with the Site so we can improve performance and content.
- Marketing — Used to track the effectiveness of our advertising campaigns and deliver relevant ads.
- Functionality / Preference — Remember your settings and choices (e.g., language, consent preferences).
3. Cookies We Use
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| plutus_cookie_consent | Plutus | Stores your cookie consent preference so the banner is not shown on every visit. | Essential | 1 year |
| auth_token / session | Plutus | Keeps you signed in and maintains your authenticated session. | Essential | Session / 30 days |
| _ga, _ga_* | Google Analytics | Distinguishes users and tracks pageviews, sessions, and engagement for analytics. | Analytics | 2 years |
| _gtm_* | Google Tag Manager | Container tag that manages and deploys marketing and analytics scripts. | Analytics | Session |
| _fbp, _fbc | Meta (Facebook) | Used by Meta Pixel to track ad conversions and attribution. | Marketing | 90 days |
| ph_* | PostHog | Product analytics — tracks feature usage, funnels, and user behaviour. | Analytics | 1 year |
4. Third-Party Cookies
Some cookies on our Site are set by third parties we partner with. These third parties have their own privacy and cookie policies, and we encourage you to review them:
- Google Analytics & Google Tag Manager — We use Google Analytics (GA4) and Google Tag Manager to collect anonymized usage data.
- PostHog — Product analytics platform used to improve user experience.
- Meta Pixel (Facebook) — Helps us measure the effectiveness of our Facebook and Instagram advertising.
5. Your Cookie Choices
When you first visit the Site, you will see a cookie consent banner. You can choose to "Accept All" cookies or "Reject Non-Essential" cookies. Essential cookies will always be active as they are strictly necessary for the Site to function.
You can also manage your cookie preferences at any time through your browser settings. Most browsers allow you to:
- View and delete cookies already stored on your device.
- Block third-party cookies.
- Block all cookies from specific sites.
- Block all cookies from being set (note: this may affect Site functionality).
Browser-specific guidance:
To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-out Browser Add-on.
6. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Our Site does not currently respond to DNT signals; however, you can use the cookie controls described in Section 5 to limit tracking.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. We will update the "Last updated" date at the top of this page when we do. Where changes are significant, we may also notify you more prominently.
8. Contact Us
If you have any questions about this Cookie Policy, please contact us at info@plutus.gg.
Plutus Labs, Inc. · 1209 Orange Street, Wilmington, Delaware, USA, 19801